About Us

Since 2016

Lip care, done right — without the markup.

Jiudi Cosmetic makes everyday lip essentials — balms, tints, glosses, and masks — formulated with care and priced so quality self-care fits into everyone's routine.

We believe good lip care shouldn't cost more than it needs to — just effective formulas and colors that fit into daily life.

What we value

Accessible by design

Great lip care shouldn't be a splurge. We price our products so quality self-care fits into everyone's routine.

Selected down to every detail

We carefully choose our raw materials and pay close attention to texture, skin feel, absorption, fragrance, appearance, and packaging.

Formulated with purpose

Every product starts with the ingredients — nourishing, gentle, and chosen to actually work.

Made for real life

Our products are designed for busy mornings, quick touch-ups, and everything in between.

Where we're based

Based in Santa Fe Springs, California, we're proud to serve customers across the U.S. who want lip care that actually delivers. Thank you for making us part of your everyday routine.

Jiudi Cosmetic
11600 Los Nietos Road, Santa Fe Springs, CA 90670